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A Cause for Celebration: How fundraising groups are fuelling the growth in marathon race participation
February 18, 2010By Kevin Mackinnon
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Team Sarah at the 2009 Scotiabank Toronto Waterfront Marathon.
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Sarah Grand running the 2008 Scotiabank Toronto Waterfront Marathon with her mother Carmela Grand.
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The London Marathon has become the largest fund-raising event in the world.
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Arthritis Society Joints In Motion team members congratulate each other at the European Marathon in Trieste, Italy.
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Mark Trenton (on the right) finishing his 12th marathon in 12 months on December 12, 2009. He ran on behalf of his daughter who has juvenile diabetes and raised $7,000 for The Arthritis Society.
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Leukemia and Lymphoma Society of Canada Team in Training members at the 2009 Scotiabank Toronto Waterfront Marathon. From left to right: Jill Roote, Amanda Carleton, Jordana Sheps and Michael De Ciantis.
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Members of Giant Steps, supporting kids with autism, at the 2009 Scotiabank Toronto Waterfront Marathon. From left to right: Nancy Killey, Anna Colangelo-Marchesa and Luigi Colangelo.
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Leukemia and Lymphoma Society of Canada Team in Training member Randy Mellon at the 2009 Scotiabank Toronto Waterfront Marathon.
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A Team Lymphedema member captures the finish of teammates at the 2009 Scotiabank Toronto Waterfront Marathon.
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Hope for Children Foundation members at the 2009 Scotiabank Toronto Waterfront Marathon. Christina Kidd (far left), Colin Kidd (second from left) and Caroline Hall (far right).
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Epilepsy Foundation Out of the Shadows team members at the 2009 Scotiabank Toronto Waterfront Marathon. Angella Walters (far left) and Jennifer Stone (second from left).
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Team Diabetes Canada at the 2008 Barcelona Marathon races.
Team in Training (TNT) Timeline
1949: The Leukemia & Lymphoma Society’s (LLS) history begins when 16-year-old Robert Roesler de Villiers dies from leukemia. Family members declare “war on the disease” and create the Robert Roesler de Villiers Foundation to fund research to find a cure. The foundation would become the The Leukemia & Lymphoma Society, with the declared mission to “cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.”
1988: The TNT program begins when Bruce Cleland organizes a team of 38 runners to do the New York City Marathon. Cleland’s daughter, Georgia, is a leukemia survivor. Cleland’s team raises $322,000 US.
1989: A team of 75 compete in New York for the second time.
1990: Olympian and former 5000m world record-holder Marty Liquori becomes a national spokesperson for TNT. He is diagnosed with chronic lymphocytic leukemia six months later.
1991: A TNT group from Kansas City, Missouri, flies 21 athletes to the New York City Marathon.
1993: The society’s CEO, Dwayne Howell, chooses TNT to become a national campaign in the U.S. to “raise a lot of money quickly.”
1994: TNT chapters send teams to Honolulu, Hawaii.
1995: Anchorage, Alaska and Washington, D.C. are added to the TNT series.
1996: Walking is added to the program and the signature purple TNT singlet is born.
1997: The century (100-mile) cycling program is added.
1998: The Rock ‘n’ Roll Marathon is launched. About 5,700 TNT participants raise $15.6 million US.
1999: TNT becomes a four-sport program with the addition of triathlon.
2001: The first cross-country ski team is added to the program.
2002: Fundraising and personal web pages are added to the program.
2004: The Nike Women’s Marathon, A Race to Benefit the Leukemia and Lymphoma Society, in San Francisco, raises $10 million US.
2004: Team in Training begins in Canada. Since its inception, over 3,000 people have participated and have raised over $12 million.
NEXT PAGE …all about the Scotiabank Group Charity Challenge




