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A Cause for Celebration: How fundraising groups are fuelling the growth in marathon race participation

February 18, 2010
By Kevin Mackinnon
  • Team Sarah at the 2009 Scotiabank Toronto Waterfront Marathon. Photo by Larry Grand Team Sarah at the 2009 Scotiabank Toronto Waterfront Marathon.
  • Sarah Grand running the 2008 Scotiabank Toronto Waterfront Marathon with her mother Carmela Grand. Photo by Larry Grand Sarah Grand running the 2008 Scotiabank Toronto Waterfront Marathon with her mother Carmela Grand.
  • The London Marathon has become the largest fund-raising event in the world. Photo by www.photorun.NET The London Marathon has become the largest fund-raising event in the world.
  • Arthritis Society Joints In Motion team members congratulate each other at the European Marathon in Trieste, Italy. Photo Courtesy of The Arthritis SocietyArthritis Society Joints In Motion team members congratulate each other at the European Marathon in Trieste, Italy.
  • Mark Trenton (on the right) finishing his 12th marathon in 12 months on December 12, 2009. He ran on behalf of his daughter who has juvenile diabetes and raised $7,000 for The Arthritis Society. Photo by Courtesy of Mark TrentonMark Trenton (on the right) finishing his 12th marathon in 12 months on December 12, 2009. He ran on behalf of his daughter who has juvenile diabetes and raised $7,000 for The Arthritis Society.
  • Leukemia and Lymphoma Society of Canada Team in Training members at the 2009 Scotiabank Toronto Waterfront Marathon. From left to right: Jill Roote, Amanda Carleton, Jordana Sheps and Michael De Ciantis. Photo Courtesy Scotiabank Toronto Waterfront MarathonLeukemia and Lymphoma Society of Canada Team in Training members at the 2009 Scotiabank Toronto Waterfront Marathon. From left to right: Jill Roote, Amanda Carleton, Jordana Sheps and Michael De Ciantis.
  • Members of Giant Steps, supporting kids with autism, at the 2009 Scotiabank Toronto Waterfront Marathon. From left to right: Nancy Killey, Anna Colangelo-Marchesa and Luigi Colangelo. Photo Courtesy Scotiabank Toronto Waterfront MarathonMembers of Giant Steps, supporting kids with autism, at the 2009 Scotiabank Toronto Waterfront Marathon. From left to right: Nancy Killey, Anna Colangelo-Marchesa and Luigi Colangelo.
  • Leukemia and Lymphoma Society of Canada Team in Training member Randy Mellon at the 2009 Scotiabank Toronto Waterfront Marathon. Photo Courtesy Scotiabank Toronto Waterfront MarathonLeukemia and Lymphoma Society of Canada Team in Training member Randy Mellon at the 2009 Scotiabank Toronto Waterfront Marathon.
  • A Team Lymphedema member captures the finish of teammates at the 2009 Scotiabank Toronto Waterfront Marathon. Photo Courtesy Scotiabank Toronto Waterfront MarathonA Team Lymphedema member captures the finish of teammates at the 2009 Scotiabank Toronto Waterfront Marathon.
  • Hope for Children Foundation members at the 2009 Scotiabank Toronto Waterfront Marathon. Christina Kidd (far left), Colin Kidd (second from left) and Caroline Hall (far right). Photo Courtesy Scotiabank Toronto Waterfront MarathonHope for Children Foundation members at the 2009 Scotiabank Toronto Waterfront Marathon. Christina Kidd (far left), Colin Kidd (second from left) and Caroline Hall (far right).
  • Epilepsy Foundation Out of the Shadows team members at the 2009 Scotiabank Toronto Waterfront Marathon. Angella Walters (far left) and Jennifer Stone (second from left). Photo Courtesy Scotiabank Toronto Waterfront MarathonEpilepsy Foundation Out of the Shadows team members at the 2009 Scotiabank Toronto Waterfront Marathon. Angella Walters (far left) and Jennifer Stone (second from left).
  • Team Diabetes Canada at the 2008 Barcelona Marathon races. Photo Courtesy of Team DiabetesTeam Diabetes Canada at the 2008 Barcelona Marathon races.
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Joints in Motion

Since 1999, more than 4,900 Joints In Motion participants have raised over $29 million in support of The Arthritis Society’s mission to find a cure for arthritis. The Joints in Motion running programs provide athletes a 10-20-week personalized training program timed to ensure that team members are prepared for their designated event. Counselling covers such topics as injury prevention, nutrition for endurance athletes, footwear and successful fundraising strategies.

There are core destinations offered across the country, however, some provinces offer some additional options. For 2010, the main running destinations include:

- Vancouver, half-marathon and 5K in June 2010

- Athens, full marathon, 10K and 5K in October 2010

- Cayman Islands, full marathon in December 2010

For more information, go to the Joints in Motion website.

Kevin Mackinnon is a senior editor at Canadian Running and the editor of Triathlon Magazine Canada.


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