Learning the ropes of successful race promotion

February 10th, 2017 by Michelle Kempton | Posted in Behind the Scenes, Blogs | No Comments »

As the director of Maritime Race Weekend, Michelle Kempton is always looking for fresh and exciting ways to promote her race.


Behind the scenes: How Maritime Race Weekend creates their famous medals

February 3rd, 2017 by Michelle Kempton | Posted in Behind the Scenes, Blogs, Destination Race, homepage, Runs & Races | 5 Comments »

Maritime Race Weekend isn’t schedule to run until September. But race director Michelle Kempton works year-round. Right now, she’s busy collaborating with the illustrator who designs her medals.


My meeting with the province’s Finance Minister

January 27th, 2017 by Michelle Kempton | Posted in Behind the Scenes, Blogs | No Comments »

In a recent, unexpected turn of events, race director Michelle Kempton got to meet with her province’s finance minister.


The logistics of designing race routes

January 23rd, 2017 by Michelle Kempton | Posted in Behind the Scenes, Blogs | No Comments »

It turns out that creating the perfect race route is actually a lot harder than it may seem.


Why I’m treating my volunteers to tickets for the year’s biggest running movie

January 17th, 2017 by Michelle Kempton | Posted in Behind the Scenes, Blogs | No Comments »

As a race director, Michelle Kempton is so often on the receiving end of other people’s generosity. As a result, she’s always finding creative ways to say thanks.


Help pick this year’s Maritime Race Weekend swag

January 9th, 2017 by Michelle Kempton | Posted in Behind the Scenes, Blogs | 8 Comments »

Submit your feedback for the 2017 Maritime Race Weekend swag and be entered for a chance to win Tartan Twosome race registration.


Sign up for Maritime Race Weekend before 2017, potentially win trip to Toronto Waterfront 10K

December 30th, 2016 by Michelle Kempton | Posted in Behind the Scenes, Blogs | No Comments »

Sign up for one of Canada’s best destination races, get a chance to win a trip to Toronto to race along the water.