Corey Freedman has been named the new race director for the Sporting Life 10K. Photo: Facebook.

Cory Freedman has been named the new race director for the Sporting Life 10K. Photo: Facebook.

The Sporting Like 10K has a new race director after organizational problems last spring.

On Tuesday Sporting Life and Camp Oochigeas announced Cory Freedman would take over the directorship for the 2014 event. Freedman brings a wealth of experience to the position and is a recognizable figure in the Canadian road running community, having helped in organizing the Scotiabank Waterfront Marathon, GoodLife Toronto Marathon, and the CIBC Run for the Cure. She was also the visionary and race director behind the Toronto Women’s Run Series.

The 2013 10K race sold out with 27,000 participants and raised $2.2 million to send children with cancer to Camp Ooch. But it experienced issues with roads that hadn’t been correctly blocked of to ensure runner safety. There was also a finishing corral backup which left runners fuming over messed up timing.

Sporting Life’s Director of Marketing, John Roe, hopes Freedman can help smooth out the kinks in last year’s race and grow the event further.

“Last year while we had an unprecedented growth in the run, we fell short on a few expectations,” said Roe in a press release. “We put a committee together and broke down the run experience and what needed to improve.

The 2014 Sporting Life 10K will be held on May 11.


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