Vancouver-based startup Wiivv Wearables Inc. announced the launch of their latest innovation: A custom fit 3D-printed full-length insole. With this significant product expansion, the brand continues to broaden its North American and international sales channels. Wiivv debuted their custom fit full-length insoles at The Running Event tradeshow in Orlando, Fla from Nov. 30 to Dec. 2 where they also launched their retailer and athlete ambassador programs.
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“The release of our full-length insole continues to further our vision of making every shoe custom to each customer,” shared Wiivv CEO Shamil Hargovan. “The demand for our custom fit three-quarter length insoles exceeded all expectations, and the community was immediately asking for a 3D-printed solution that could replace their factory or off-the-shelf full-length insoles.”
The full-length insole utilizes Wiivv’s award-winning mobile imaging, biomechanics and digital fabrication technologies. They have been uniquely designed to replace factory insoles in running shoes, boots and casual shoes for active and everyday pursuits. The new offering features a best in class REPREVE top layer designed for high impact sports, yielding a first of its kind foam with advance elasticity properties. The new top layer, equivalent to the style found in high-performance running shoes, is integrated into Wiivv’s proprietary insole customization process.
Sports specialty retailers at The Running Event received a hands-on introduction to Wiivv’s innovative product process and distributed manufacturing platform and received personalized demonstrations of the Wiivv mobile app. Wiivv’s retailer program, which debuted at the show, allows retailers to enter the fast growing bespoke footwear market without any inventory investments or expensive in-store point of sale costs. The retailer point of purchase kit was on display throughout the conference.
Wiivv custom fit full-length insoles retail for $89 and are available via the Wiivv app, on iOS and Android, Wiivv.com, and a growing list of Wiivv-certified retailers and athlete ambassadors.
Edited from a press release.