Leading compression and apparel brand 2XU  is focusing on you, the real-life, everyday athlete. Whether you are a weekend warrior or an elite athlete we can all benefit from the increased blood flow that compression wear promotes.

The campaign, which was kicked off with an inspiring video, will put the human form and sporting activities first and keep the face of the athletes concealed, as if to say we are you, anyone with the heart to go out and push yourself for athletic or personal success.

We’re excited to offer Canadians a chance to win a trip to California to train like an elite. We will be sending one Canadian to participate in the global contest with winners from around the world for a two-day training camp. Elite athletes and a former U.S. Navy SEAL will work with each winner at a special facility in sunny California.

Enter the contest to win a trip to California by showing us on social media how you embody #HeartnotHype.

The prize includes

  • Return flight
  • Three nights accommodation, meals and transfers
  • Extreme cross-training sessions
  • Strength, movement and mobility training
  • Recovery sessions
  • Speed and agility training
  • Sports nutrition, insights and advice
  • Training alongside and under the guise of world leading sports instructors, athlete and psychologists

To enter, watch the #HeartnotHype video below and tell us in 100 words, along with a picture or video, what #HeartnotHype means to you. Email your entry to contest@runningmag2.wpengine.com. Entries close on March 22.


You must be 18 years of age or older, a Canadian resident and available to attend the training camp from April 12-19, 2015. Contest not available in Quebec.