The art of creating spectacular race bling

January 29th, 2016 by Michelle Kempton | Posted in Behind the Scenes, Blogs | 1 Comment »

Ever wonder how race directors come up with their awesome medal ideas? Michelle Kempton shares the stages– including the initial sketches. The difference between a standard finisher’s medal and spectacular race bling is creativity. […]


When organizing a race, expect the unexpected…

January 20th, 2016 by Michelle Kempton | Posted in Behind the Scenes, Blogs | No Comments »

Being a race director, Michelle Kempton has to be able to think on her feet. Especially when she arrives to the start line to find a load of lobster traps waiting… I could write […]


The early birds catch the perks

December 11th, 2015 by Michelle Kempton | Posted in Behind the Scenes, Blogs | No Comments »

The most considerable advantage for a race selling out early is cost savings. If we know the quantities and sizes of prizes months before race-day, then we can save money by purchasing it early. […]


Customize your race bib

December 4th, 2015 by Michelle Kempton | Posted in Behind the Scenes, Blogs | No Comments »

Race bibs often take a backseat to the medals and swag. I want to change that. Maritime Race Weekend’s bib designs have improved every year. I hope this year, runners treasure the five year […]


Maritime Race Weekend reached our 2015 goal!

November 20th, 2015 by Michelle Kempton | Posted in Behind the Scenes, Blogs | No Comments »

Disclaimer: If numbers bores you, then so will this post! For a director, the last stage of wrapping up the race season is finalizing the accounting and calculating our community donations. I’m the first […]


I’m a race director, I’ve finally found my dream job

November 6th, 2015 by Michelle Kempton | Posted in Behind the Scenes, Blogs | No Comments »

As a race director, I’m lucky to have a job where I don’t count the hours until the weekend. In fact, it feels like there aren’t enough hours in day. I work at least 60 […]


How social media made Maritime Race Weekend a Canadian “it” race

October 30th, 2015 by Michelle Kempton | Posted in Behind the Scenes, Blogs | No Comments »

Social media has been a game-changer in increasing the popularity of running and road races. When runners blog, post race selfies, share running articles and create running-related social media posts, it inspires their friends and family to become runners […]


When race directors team up

October 17th, 2015 by Michelle Kempton | Posted in Behind the Scenes | No Comments »

Aligning with like-minded people has been pivotal in the success of Maritime Race Weekend. Over the last four years, I have developed fantastic relationships with amazing race directors and industry professionals across North America. […]


What year is it?

October 12th, 2015 by Michelle Kempton | Posted in Behind the Scenes | No Comments »

Maritime Race Weekend was only a couple weeks ago, but I’m already referring to it as last year. My year doesn’t end on December 31st – it finishes when the last runner crosses the […]


The aftermath

September 28th, 2015 by Michelle Kempton | Posted in Behind the Scenes | No Comments »

It’s exhilarating to have twelve months of preparation unfold as planned, the exhausting part of being a race director is the month following Maritime Race Weekend. Mental and physical fatigue hits soon after the […]


Serious about safety

September 9th, 2015 by Michelle Kempton | Posted in Behind the Scenes | No Comments »

Twenty-five hundred runners on winding coastal routes requires a significant amount of planning and communication. Our highways aren’t completely closed for Maritime Race Weekend. There is a thirty-minute window for the first 2.5K where […]


Celebrating speed

September 4th, 2015 by Michelle Kempton | Posted in Behind the Scenes | No Comments »

Good times in the Maritimes can mean a couple of things—having a fun time, having a fast time or both. Currently, the cash prizes at Maritime Race Weekend are about having fun and are […]