New Balance’s “T-shirt deli” at the New York City Marathon expo is amazing

Photo: Michael Doyle.

Photo: Michael Doyle.

Photo: Michael Doyle.

Photo: Michael Doyle.

Photo: Michael Doyle.

Photo: Michael Doyle.

Photo: Michael Doyle.

New Balance added a New York City-twist to their setup at the race expo.

Selling New York City Marathon-themed merchandise, the brand laid out all T-shirt designs and had people order them at a counter. All designs were listed on a “T-shirt deli menu” with information including price and sizing. Designs varied from “I’m just here for the pizza” to a list of all five boroughs the marathon passes through.

As the apparel and shoe sponsor of the New York City Marathon, New Balance’s booth at the race expo is the largest among all vendors and is a must-visit if you’re interested in purchasing a New York City Marathon-themed souvenir while in town.

New York City Marathon coverage presented by New Balance.