Just before the next Winter Olympics Team Canada has officially signed with a new footwear sponsor: Under Armour.
The sportswear brand and the Canadian Olympic Committee have just made this announcement with the relationship set to last for the next eight years. This is Under Armour’s first sponsorship with a national Olympic committee and Team Canada athletes will look forward to making their first appearance in the brand’s footwear at the Olympic Winter Games PyeongChang 2018 Opening Ceremony.
“As Under Armour’s first partnership with the Canadian Olympic Team, we are proud to support Team Canada’s Olympic pursuit and provide state-of-the-art high performance footwear to the talented roster of athletes,” said VP North America Marketing Courtney Carlson.
With the announcement comes the launch of a limited number of red winter boots and training shoes featuring Team Canada’s emblem and, of course, a red and white colourway.
“This new Under Armour partnership is ultimately about providing the most innovative and high performance footwear for our athletes,” said the Canadian Olympic Committee’s Derek Kent. “We look forward to partnering with their brand at the PyeongChang 2018 Winter Games and beyond.”