This Sunday will mark a couple of firsts for Saucony. The shoe brand will air its first-ever Super Bowl commercial, advertising their first-ever biodegradable shoe.
Their new shoe
Saucony’s new biodegradable product will be a lifestyle shoe made from natural materials and renewable resources. The goal was to make a shoe that’s crafted without any plastics, and to change their current production process. This production line will use less electricity and have fewer steps, making the shoe sustainable beyond just its materials. The company says, “By not using petroleum-based glues and threads, the Saucony biodegradable shoe is intended to be built using a similar stitching process from when the brand began making shoes in the late 1800s.” The idea is that the shoe will naturally break down after it’s thrown out.
Saucony is also moving towards sustainability in its clothing lines. The company aims to have almost all of its clothing made with some sustainable materials in 2020. “At Saucony, we believe what we do is more important than what we say,” said Don Lane, Saucony’s Chief Marketing Officer. “We’re using the Super Bowl platform to make a big statement about what we are actually doing to bring goodness to the world through a bold commitment to sustainability.”