Under Armour reveals new ArchiTech Futurist with 3D-printed midsole

Under Armour will release its latest line of footwear on March 30 featuring the sportswear brand’s 3D-printed technology.

The Under Armour ArchiTech Futurist, which will retail for US$300, is a variant of the original Under Armour Architech, which was unveiled in early 2016, and released in limited quantity. (Richard Branson was spotted rocking the Architechs in 2016.) The upcoming release features “fit-centric innovations that deliver the signature Under Armour feel and underfoot technology that redefines support, you are about to feel all-powerful.”

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It should be noted that although the ArchiTech Futurist is not marketed as a run-specific shoe, the use of the 3D-printed midsole technology hints at future use in Under Armour’s running footwear. The ArchiTech Futurist with its “heel stability solution” is a multi-use shoe versatile enough to handle some kilometres while also tough enough to provide support when strength training.

What’s most striking on first look is in place of a traditional lacing system, the ArchiTech Futurist utilizes a compression sleeve around the ankle to keep the foot securely in place. A zipper along the top of the foot allows for additional support and a snug fit. The high-top look is becoming increasingly popular in the running world.

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The heel, which Under Armour says provides “infinite cushioning and support,” is particularly prevalent in the below photo.

Fortunately for Canadians, the shoes will be available online via Under Armour, which offers cross-border shipping from the United States. The shoes will go live online at 6 p.m. on March 30.