The entrance to the two-floor store on Newbury St.
For the Boston Marathon, Tracksmith are offering a special limited edition poster, and have stamps for runners to put their finishing time on it after the race.
The store is filled with elite memorabilia.
One of the 2016 "No Days Off" finishers, who ran every day that year.
The upstairs "Eliot Club" hangout space has sofas and a TV, where they are doing a viewing party of the Boston Marathon.
Bobbi Gibb, the first female finisher of the Boston Marathon, has her book featured in the store.
Two beers are on tap in the club house.
Special 2017 Boston gear is available at the store.
The 2017 Boston singlet.
Tracksmith's "No Days Off" poster, encouraging runners to run everyday.
The main area of the store.
White tube socks are back.
Classic short shorts.
Copies of their in-house Meter Magazine.
Boutique New England running brand Tracksmith opened its first brick-and-mortar store on Thursday, just in time for Boston Marathon weekend. The two-storey shop features their complete lineup of gear in the basement, and a clubhouse for runs and other social events on the top floor. They’re even throwing a Boston Marathon viewing party. And they have two beers on tap!