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2023 Servus Calgary Marathon opens registration, reveals new look

Run Calgary and Servus Credit Union have partnered to launch a new look, and beanies to match it

Run Calgary 2023 launch

Run Calgary has revealed a fresh new look for the 59th edition of the Calgary Marathon, scheduled for May 28th.

Servus Credit Union was announced as the new title partner of the Calgary Marathon just five weeks before the 2022 race. Servus and Run Calgary have developed a 5-year agreement that will emphasize the development of the Servus charity challenge, launch a new corporate challenge, and help to connect the physical, mental and financial fitness of members and participants.

2023 Calgary marathon new look
Highlights from Run Calgary’s 2023 launch at Servus Credit Union Photo: Dave Holland/Run Calgary

“Like any great race, our new identity moves with momentum and sets the pace for a celebration of hard work, training, and community,” executive director Kirsten Fleming shared in a press release on Tuesday. “Servus Credit Union is our instrumental partner in bringing Canada’s oldest marathon to life, and we’re grateful for how they continually show up for Albertans.”

James Thomas, VP of retail banking at Servus, explains: “One of our goals at Servus is to contribute to the vibrancy of the communities we serve across the province. The Servus Calgary Marathon is a perfect partner for us to accomplish this with. Together, we can support Calgarians in becoming more physically and financially fit.”

run calgary cake
Run Calgary’s 2023 launch Photo: Dave Holland/Run Calgary

To celebrate the new look, Run Calgary and Servus Credit Union held a launch party, which included a run from a Servus branch to a local brew pub, complimentary beer, and a cake cutting.  Everyone went home with a toque showing off the new branding. A limited number of ‘In Training 2023’ beanies with the new Servus Calgary Marathon branding are available for purchase when you register here.

2023 Servus Calgary marathon new look
Highlights from Run Calgary’s 2023 launch at Servus Credit Union and 88 Brewing in Calgary, AB on September 27, 2022. (Photo: Dave Holland/Run Calgary)

Participants in the 2023 events can look for new exciting new developments at the 2023 race, including a memorable ‘victory lap’ on race day, the post-race party of the decade with music, dancing, beer and food trucks, and the last chance to run in the 50K ultra on its 10th anniversary, before it retires.

The Calgary Marathon has been a beloved and respected event for nearly six decades, attracting runners from across the world while staying true to its western roots. The sport has evolved and the Calgary Marathon has as well, hosting national championships, launching new distances and hosting Guinness World Records.

For more information about the 2023 Servus Calgary Marathon and to register, check out their website.

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