Asics becomes new brand sponsor of TCS Toronto Waterfront Marathon

Canada Running Series announced on Feb. 2 that the Japanese footwear brand Asics will serve as the official partner for three Canada Running Series races: the TCS Toronto Waterfront Marathon, 21K de Montréal and Vancouver Half Marathon. Asics will serve as the official merchandise brand and will support athletes with exclusive personalized training programs through the Asics Runkeeper app.

Canada Running Series will also continue using Race Roster, which is a world-leading race registration platform out of London, Ont. and a recent brand acquisition from Asics. Race Roster has been affiliated with hosting registration for CRS events since 2016 and was the title sponsor of Toronto’s High Park Spring Run-Off 8K between 2016 and 2019.

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This five-year sponsorship deal will begin in 2022 and will see Asics expand the brand to various platforms and bring high-performance-running products to support each CRS race.

“We are immensely proud to partner once again with Asics and leverage their extensive knowledge of race technology to enhance race experience,” Charlotte Brookes, Canada Running Series’ national event director said in a press release.  “The partnership between Asics and the Runkeeper app, plus Race Roster will allow us to continue driving positive change for both virtual and in-person racing.”

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In-person and virtual registration is now open for all three Canada Running Series events. The 21K de Montréal will be held on April 23-24, 2022, while the Vancouver Half Marathon is set for June 26, 2022, and the TCS Toronto Waterfront Marathon will take place on October 16, 2022.