Canada Running Series (CRS) has announced on Tuesday morning that Tata Consultancy Services (TCS) will take over from Scotiabank to become the new title sponsor and technology partner of the Toronto Waterfront Marathon until 2026.
We are thrilled to announce we have partnered with @RunCRS to become the title and technology sponsor for @TOwaterfront42k. We hope to see you on race day! https://t.co/Pn3eh3JEPf #BuildingonBelief #WeBelieveToronto pic.twitter.com/cSIdtATvPA
— Tata Consultancy Services – North America (@tcs_na) January 18, 2022
“The first year of our sponsorship will be all about discovery,” says Haley Price, Head of Sports Sponsorships at TCS. “We love that this race is engraved into Toronto and that the race starts just steps from our Toronto office.”
TCS aims to grow marathon running in Canada through a new official Toronto Waterfront Marathon race app, which will offer a carbon footprint calculator for attendees to track and offset their impact on the environment when attending the race. “Innovation has been at the forefront of everything,” says Charlotte Brookes, National Event Director at CRS. “We’ve always been striving to take our race to that higher level.”
This year’s #towaterfront42k is going to put sustainability front and centre. Our goal is to become the most sustainable race in Canada, and together with our new title partner, we will be working towards achieving that goal. pic.twitter.com/MHKSP1eC6N
— TCS Toronto Waterfront Marathon (@TOwaterfront42k) January 13, 2022
The goal for CRS and TCS is ‘Evergreen’ certification from the Council for Responsible Sport, which recognizes sustainable sporting events globally. CRS and TCS plan to work with two Canadian charities – Trans-Canada Trail and Trees for Life, to improve green space in the city of Toronto. Runners will have the opportunity to donate money toward both charities during registration or via the race app.
Registration for the in-person 2022 TCS Toronto Waterfront Marathon opens on Tuesday, Jan. 25.