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Victoria Marathon returning to ‘Royal’ name

GoodLife Fitness will not be the title sponsor for the 2021 event

On January 18 the Victoria Marathon Society announced they will be reinstating the race’s former name, the Royal Victoria Marathon. In 2010, GoodLife Fitness acquired the rights to the 31-year-old title, and so the event became the GoodLife Victoria Marathon, but after a year of global race cancellations, the organization announced that it will be returning to the RVM brand.

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The Victoria Marathon is held annually over Thanksgiving weekend and attracts over 9,000 runners across all of its races, including the marathon, half-marathon, 8K and kids’ fun run. This change in branding is being regarded as a positive step for the Society, and its president, Jonathan Foweraker, said in a media release that they are excited to be returning to their former name.

The Society’s general manager and race director, Cathy Noel, said that they are looking forward to giving the event a whole new look, and they are inviting all past participants to get involved.

“We are excited about having our participants wear with pride the New Balance shirts, branded with Royal from 2021,” she said.

The 2019 race was the 40th running of the event; the 2020 race was canceled due to COVID-19. An announcement regarding the status of the 2021 event will be made in early spring, and a new website and logo will be launched next month.