2:29 marathoner shares powerful Instagram post about body image

February 26th, 2018 by Canadian Running | Posted in The Scene | No Comments »

Oiselle’s Allie Kieffer shares side-by-side photo showing how “social media can be deceiving”


New Ontario shop combines running, beer and coffee

December 4th, 2017 by Tim Huebsch | Posted in The Scene | 3 Comments »

Aaron and Emily Hendrikx are the co-owners of BackRoads Brews and Shoes, a new London, Ont. independent outdoors shop set for a Dec. 9 grand opening


Kara Goucher perfectly sums up relationship with running in 2 sentences

February 11th, 2017 by Tim Huebsch | Posted in The Scene | No Comments »

“Nothing in my life has ever broken my heart the way running has. And yet I cannot breathe without it.”


Oiselle’s first-sponsored athlete, Kate Grace, signs with Nike

January 31st, 2017 by Tim Huebsch | Posted in Uncategorized | 1 Comment »

Olympic 800m finalist Kate Grace signed with Nike following a four-year stint with women’s apparel brand Oiselle.


Oiselle and Hoka One One team up for highly anticipated shoe release

September 3rd, 2016 by Tim Huebsch | Posted in Running Gear, Running Shoes, Trail Gear, Trail Running | No Comments »

Women’s apparel brand Oiselle and footwear manufacturer Hoka One One are teaming up for a shoe collaboration set to be released in 2017.


Oiselle opening first physical store

February 25th, 2015 by Scott Leitch | Posted in Apparel, Running Gear | No Comments »

While many retailers trend slowly away from physical retail stores, Oiselle, a Seattle-based women’s running apparel company, will soon be opening its first storefront in the city’s upscale University Village, only a few kilometres […]


Oiselle athletes walk the runway at New York Fashion Week

September 12th, 2014 by Caela Fenton | Posted in Uncategorized | No Comments »

How often do you see muscles on the catwalk? Not often enough. The women’s sporting apparel brand, Oiselle, showcased their spring/summer collection at New York Fashion Week on Tuesday. The brand walked as part […]


Kara Goucher signs contract with Skechers

May 5th, 2014 by Scott Leitch | Posted in Uncategorized | No Comments »

Skechers is on a roll in recent weeks, between being the shoe of choice for Meb Keflezighi when he became the first American since 1985 to win the Boston Marathon, and now signing another […]