PHOTOS: New Balance’s massive NYC Marathon expo shop

The American running company went all-in for their first year as the apparel and shoe sponsor for the biggest marathon in the world

New Balance’s “T-shirt deli” at the New York City Marathon expo is amazing

New Balance is selling T-shirts from a deli counter at the New York City Marathon race expo

Gear and apparel from the 2017 Boston Marathon race expo

Scenes, including plenty of race-themed gear and apparel, from the expo at the Boston Marathon one day before Patriots Day.