Nike announces new pregnancy policy for sponsored athletes

August 18th, 2019 by Anne Francis | Posted in The Scene | No Comments »

Some Nike athletes took the sponsor to task over the issue of pregnancy and performance, and Nike has responded with a more supportive policy


New York Times calls out Nike re pregnancy policy

May 14th, 2019 by Canadian Running | Posted in The Scene | No Comments »

US athletes like Alysia Montaño and Kara Goucher condemn Nike for forcing them to choose between their sport and their children. Photo: Nick Zaccardi


Citgo, with its iconic late-race landmark, now sponsors the Boston Marathon

February 6th, 2017 by Tim Huebsch | Posted in 2017 Boston Marathon | No Comments »

Citgo, whose logo has served as the unofficial final mile marker in the Boston Marathon, will sponsor the legendary road race beginning in 2017.


Oiselle’s first-sponsored athlete, Kate Grace, signs with Nike

January 31st, 2017 by Tim Huebsch | Posted in Uncategorized | 1 Comment »

Olympic 800m finalist Kate Grace signed with Nike following a four-year stint with women’s apparel brand Oiselle.


Hoka One One signs another track runner

April 10th, 2014 by Michael Doyle | Posted in Uncategorized | No Comments »

If you’ve ever been to an ultra event you’ve seen a pair of Hoka One Ones. Their big, bulky looking sole is the polar opposite of the other big trend in ultra running in […]


Young adults don’t recognize brand sponsorships

February 13th, 2014 by Scott Leitch | Posted in Uncategorized | No Comments »

Bad news for sports apparel companies: the 18-24 demographic don’t seem very susceptible to recognizing sports apparel brand sponsorships. A survey of 1,941 individuals in the 18-24 age group conducted by One Poll in […]


Australian runner seeks $30,000 for tattoo ad

January 14th, 2014 by Scott Leitch | Posted in Uncategorized | No Comments »

A campaign by Australian Olympian Victoria Mitchell to crowdsource funding and help send her to the Rio Olympics is putting a focus back on athlete sponsorship rules in track and field. The steeplechaser who […]