The Canadian outdoor brand Arc’teryx has announced that it will be “going green on Black Friday” this year with an initiative to minimize the company’s environmental impact. Guests will be able to trade in their used Arc’teryx gear and in return receive gift cards worth 30 per cent of the gear’s original retail value. The project is named Used Gear Month, and while it’s centred around Black Friday—the day after Thanksgiving Day in the U.S.—it will last throughout the entire month of November. This will run in tandem with the company’s pre-existing used gear program, which is live in the U.S. and Canada.
In a press release announcing Used Gear Month, Katie Wilson, the company’s senior manager of social and environmental sustainability, said, “As a brand, we are committed to minimizing our environmental impact and taking every action we can to operate responsibly and sustainably. With our Black Friday campaign, we hope to bring awareness to the importance of circularity in the apparel industry, and to encourage our guests to help us build inventory for our Used Gear program.”
Companies across North America have massive Black Friday sales every year, but the team at Arc’teryx wants to change this in their own company. “In an effort to shift the focus away from the mass consumption commonly associated with Black Friday … the brand will reward guests who trade in their used gear.”
Arc’teryx also announced another initiative called Giving Tuesday. On December 1, the company will donate $10 for every item traded in during November to Protect Our Winters, a nonprofit focused on fighting climate change. Earlier this year, Arc’teryx pledged to reduce its greenhouse gas emissions by 65 per cent by 2030, and the Used Gear program will help the company on its path toward becoming a more environmentally-friendly and sustainable brand.
To find out more about the Arc’teryx Used Gear program and to trade in or purchase used items, head to the initiative website.