Home > The Scene

Body positive marathoner Allie Kieffer just landed a Oiselle sponsorship

Allie Kieffer is officially the newest member to join the Oiselle team

Allie Kieffer’s 2018 is certainly off to a great start. The marathon runner who can clock a 2:29 in the distance and placed fifth this past fall at the New York Marathon recently published an opinion piece with SELF magazine and it has been followed up with a brand sponsorship with Oiselle. 

Kieffer’s piece titled “My weight has nothing to do with how good a runner I am” was published on Jan. 2 and has since received quite a bit of attention. In her piece, she explains how she has received an immense amount of pressure to weigh less in order to go fast and that her size has been something that others have commented on throughout her athletics career. Kieffer didn’t mince words in explaining that she’s done with these attitudes around her shape and that she will be embracing only a body positive attitude going forward. 

Today on social media, Kieffer has announced that she has signed with Oiselle. 

“We are absolutely thrilled to welcome professional runner Allie Kieffer to the Oiselle family. Allie is a running veteran with a fresh hunger to compete,” read an announcement on the running brand’s website. 

RELATED: “My weight has nothing to do with how good a runner I am.” 

“At last November’s NYC marathon, a group of Oiselle Volée and Sally Bergesen were watching the lead runners roar down 5th Ave at the 23rd mile mark. Allie was running tall, springing off her toes, eyes wide open, and flying toward and past a host of world-class marathoners from around the world. What an athlete!”

The full message from Oiselle can be found here.

Kieffer no doubt has plenty in store for 2018. With January not even a third over, she has already seen some significantly incredible opportunities. She will next race at the Doha Half-Marathon where she will attempt to set a new PB. 

Check out the latest buyer's guide:

Best trail running gear for spring 2024

Explore our favourite trail running gear for short trips and longer treks, from watches to gaiters