Cam Levins signs with Asics

It is official–Canada’s fastest marathoner, Cam Levins, has signed a sponsorship deal with the Japanese sporting brand Asics.

The 2:07 marathoner spent the entire 2022 season unsponsored, after leaving Hoka in late-2021. His fourth-place finish in the men’s marathon at the 2022 World Athletics Championships was the highest finish by a Canadian in the men’s marathon at a major championship in the IAAF/World Athletics era.

Levins’s time of 2:07:09 shattered his previous Canadian marathon record of 2:09:25 from the 2018 Toronto Waterfront Marathon. 

The 33-year-old continued his string of solid performances earlier this month when he smashed the Canadian half marathon record by 42 seconds at the Vancouver First Half, running 60:18. This was the first time a Canadian runner has gone under the 61-minute mark over 21.1 kilometres.

Levins is on the elite list for the 2023 Tokyo Marathon on March 5, and indicated to Kate Van Buskirk on Canadian Running’s The Shakeout Podcast that he’s “ready for something really special there.” 

“I am excited to head back to Japan for another opportunity to compete in a major marathon,” Levins said on Instagram.

The last time Levins was in Japan, it was for the 2020 Olympic marathon in Sapporo, where he ended up finishing a disappointing 72nd. “The Olympics were a low point for me,” Levins said in an August 2022 interview. “I felt I was right there, but I realized I was so far behind the best in the world.”

The men’s field for Tokyo features nine sub-2:05 runners, including 2022 Amsterdam champion Tsegay Getachew; London 2021 champion Sisay Lemma and his former training partner and Japanese 5,000m (and formerly, marathon) record holder, Suguru Osako.

Levins currently lives and trains in the Portland, Ore. area, and is coached by Victoria’s Jim Finlayson.