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Canadian Olympian launches new all-female sports agency

Four-time Olympian Georgia Simmerling has launched AG Sports Inc., and signed Maddy Price as the agency's first track athlete

Canadian Olympian Georgia Simmerling has competed at four Olympic Games in track cycling, ski cross and alpine skiing. Since announcing her retirement in 2019, the Rio bronze medallist has started a female-focused sports agency, AG Sports Inc., and has already signed a number of notable Canadian athletes, including track and field’s Maddy Price, who placed fourth at the Tokyo Olympics in the 4x400m relay.

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In an interview with CBC, Simmerling said that after retiring, she wanted to stay in the world of sports, but shift her focus to the business side of the industry. She added that she’d always enjoyed connecting with her sponsors during her career and forming a supportive relationship with them, and her goal is to do the same with her athletes.

“We have an all-female roster of athletes at AG,” she told CBC. “I’m really proud of the athletes that I’ve signed. I can’t commit anything to them except my work ethic and my determination to build their brands.”

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So far, Price is the only track athlete who’s been signed to the AG roster. Formerly a varsity athlete for Duke University, Price specializes in the 400m and has represented Canada at several international competitions including NACAC Championships, World Athletics Championships and World Relays, and made her Olympic debut this summer in Tokyo where she ran the second leg of the 4x400m relay. The team placed fourth in that race by just six-tenths of a second.

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Simmerling says she is continuing to add athletes to the roster, so we may see more track and field athletes joining Price at AG Sports. “There is a massive space for female representation in the agency world in Canada,” said Simmerling, “and I am so ready to stir that pot and shake things up in this country.”