Nike created one of the coolest treadmills you’ll ever see in its House of Go in Chicago.
“A sensorial pop-up inspired by the feeling of running in the Nike React,” the global brand describes the space. There, runners can test out the new Nike Epic React Flyknit, the ’13 per cent shoe’ that hit stores recently.
To actually run on the treadmill, advanced registration (free) is required and bookings go live on Sundays at 2 p.m. local time. Three screens surround the treadmill with avatars displayed that move when testers move.
No advanced registration is required to see the first floor of House of Go, located at 673 N. Michigan Ave.
Let’s Go. _ Experience the @nikerunning Epic React at the House of Go, a sensorial pop-up inspired by the feeling of running in the Nike React. _ Put our latest innovation to the test in a complimentary treadmill studio class, led by Nike trainers. _ No registration required to enter the Nike House of Go. Link in bio to sign up for classes.