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Kids: how to support your favourite Olympian in Tokyo

Until June 30, kids can send a cheer card to their favourite Canadian Olympian

With a 13-hour time difference and a ban on international spectators, supporting our Team Canada athletes at this year’s summer Games is going to take a bit more creativity. To help kids get in on the action, Cheerios is inviting young athletes from across the country to send Cheer Cards to their favourite Canadian athletes to let them know that their country will be rooting for them from the other side of the world.


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Sending a cheer card is simple: all you have to do is cut out a card from the side of a Cheerios box and write a note of encouragement to your favourite Canadian athlete. With the help of Canada Post, Cheerios will then deliver the card to the athlete’s Olympic house in Tokyo. This service will be carried out free of charge. Since the company came up with the cheer card program over 10 years ago, over 100,000 cards have been delivered to athletes. This year, since athletes won’t have the support of their friends and families at the Games due to COVID-19 restrictions, these cards will more helpful than ever before.

“There’s something magical about walking onto the track and hearing the cheers from our fans” says Andre De Grasse. “We’ll be missing that in-person support this year, so every Cheer Card we receive is a win. They give us that energy we need and remind us that Canadians back home are rooting for us. Canada, keep those cheer cards coming!”

If you or your child want to send a cheer card, all you have to do is follow four easy steps:

1) Look for specially marked boxes of Cheerios in grocery stores nationwide, while supplies last. As a bonus, purchase two boxes of Cheerios and receive a free beach towel so you can Cheer the North wherever you go this summer.
2) Cut out the Cheer Card from the cereal box.
3) Write an encouraging message for Team Canada
4) Drop it in a Canada Post mailbox. With the help of Canada Post, cards will be delivered free of charge to the athletes at the Olympic Village in Tokyo. The last day to send physical cards is June 30.

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