Lululemon has acquired fitness startup Mirror for $500 million.
It's the company’s first acquisition and it comes after the brand made a $1 million investment in the startup last year. Mirror has raised $72 million and expects to bring in over $100 million in revenue this year. pic.twitter.com/2zFhouXQbR
— Front Office Sports (@frntofficesport) June 29, 2020
How to use Mirror
The device really looks like any mirror you would hang in your house, and its simple and minimalistic design helps it fit into any room. When in use, it turns whatever room it’s in into a personal fitness studio, with an on-screen instructor taking you through your workout.
The Mirror connects to an app on your phone and comes with fitness bands and a Bluetooth heat rate monitor. It can also connect to your Apple Watch to accurately deliver your workout metrics, which will appear at the bottom of the Mirror’s screen so you can track your progress throughout your workout.
— MIRROR (@getthemirror) June 26, 2020
There are many exercises to choose from on the Mirror, including cardio, strength, core and stretching routines. There are even pre and postnatal exercise classes available on the device to take soon-to-be and new mothers through workouts. These routines range from 15 minutes up to an hour long, and they come in different difficulty levels.
Lululemon CEO Calvin McDonald tweeted following the acquisition, writing that he’s excited to work with the Mirror team to “further deliver personalized in-home fitness and mindfulness solutions to our guests around the world.” During the pandemic, people everywhere have been forced to work out at home, and many people have said they don’t plan on returning to their gyms once COVID-19 is behind us. With an at-home exercise craze sweeping the globe, now is the perfect time for Lululemon and Mirror to roll out personalized workout products.