Lululemon Athletica has been announced as the official clothing outfitter for the Olympics Games until 2028, replacing the Hudson’s Bay Company as the official clothier of Team Canada. This partnership begins in the lead-up to the 2022 Winter Olympic Games in Beijing.
The deal means that all members of Team Canada, athletes, coaches and support staff will be outfitted in Lululemon gear during opening and closing ceremonies, around the athlete’s village and at media appearances.
Inspire, unite and transform the world together through sport. 🤝
— Team Canada (@TeamCanada) September 23, 2021
The Team Canada and lululemon collection will feature a story of transformation: of courage, strength, and collaboration that is required to compete on the world stage.
“This collection will be a celebration of our nation, of who we are and what we are capable of,” says lululemon’s CEO Calvin Macdonald in the announcement. “Together, we’ll show the world what it means to feel Canadian.”
— lululemon (@lululemon) September 23, 2021
Lululemon will be releasing Team Canada collections online for each Olympic Games. Every purchase gives back to Canadian athletes through the Canadian Olympic Foundation and Paralympic Foundation of Canada.
The Vancouver-based athleisure giant did not disclose the financial terms of the partnership but will now have its logo on all Canadian Olympic-branded apparel for the next four Olympics.