Lululemon ends partnership with ultrarunner Camille Herron
Herron became Lululemon's first ultrarunning ambassador in February 2023

Canadian athleisure brand Lululemon has ended its partnership with American ultrarunner Camille Herron after she and her husband, Conor Holt, were implicated in a Wikipedia editing scandal. On Monday, we reported on the couple’s history of making pro-Herron edits to her Wikipedia page while editing the pages of other ultrarunners (including Courtney Dauwalter and Kilian Jornet) to remove or downplay their accomplishments.
Lululemon released a statement to Canadian Running on Thursday: “We are committed to upholding equitable competition in sport for all and intentionally partner with ambassadors who embody these same values. After careful consideration and conversation, we have decided to end our ambassador partnership with Camille. We want to acknowledge Camille’s achievements during our partnership and wish her well in her future endeavours.”

The Wikipedia edits were traced back to Herron’s email and Holt’s IP address.
The couple had been editing under the username “Rundbowie” since February 2024, after their previous Wikipedia account, “Temporun73,” was temporarily banned for violating the platform’s conflict of interest policies due to edits made to Herron’s page. Just hours after Temporun73 was banned, a new account, “Rundbowie,” was created and resumed editing Herron’s page and those of other athletes.
Both accounts, Temporun73 and Rundbowie, were “blocked indefinitely” by Wikipedia administrators on Monday for sockpuppetry—the improper use of multiple accounts to mislead other editors.

Herron signed with Lululemon in February 2023, becoming the brand’s first ultrarunner ambassador. In March 2024, she set 12 ultrarunning records at Lululemon’s FURTHER event, including the women’s 6-day record of 560.33 miles (901.76 km). The event aimed to push the boundaries of women’s achievements in endurance sports and challenge perceptions of women’s physical capabilities.