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Olympic 100m champion Marcell Jacobs signs with Puma

The 2020 Olympic champion follows in the footsteps of Usain Bolt

Photo by: W/C

On Feb. 2, German sports brand Puma announced they have signed the reigning Olympic 100m champion, Italy’s Marcell Lamont Jacobs, to a long-term contract.


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In 2021, Jacobs sprinted onto the scene by winning a series of big races, including Olympic gold in the 100m and the 4x100m relay. He is also the reigning European 100m champion and the world and European 60m indoor champion, two titles he won in 2022. His personal best over the 100m is 9.80 seconds.

“We are thrilled to welcome Jacobs, as Usain Bolt’s successor, to the PUMA Family,” said Pascal Rolling, head of sports marketing at Puma. “With Jacobs, Andre de Grasse, Shericka Jackson, Elaine Thompson-Herah and many others, PUMA has an incredible lineup of sprint athletes ahead of some very important track and field events this year and next.”

Marcell Lamont Jacobs
Marcell Jacobs in the heats of the 100m at the 2022 World Athletics Championships. Photo: Kevin Morris

Last summer, Jacobs pulled out of the World Championship semi-final in Eugene due to an injury he suffered to his biceps femoris (part of the hamstring). His injury also resulted in him withdrawing from three Diamond League meets earlier in the season.

Jacobs has over one million followers on Instagram, where he is known as “crazylongjumper”, a reference to the event he first competed in as a pro—the long jump. Jacobs was previously with Nike during all four of his major championship wins.

Marcell Lamont Jacobs
Photo: Puma

“The combination of his athletic success and his great personal style makes him an ideal ambassador for Puma,” said Rolling in a press release.

Jacobs will make his season debut this Saturday in Poland, wearing Puma’s new exclusive evoSPEED Tokyo Nitro spikes, which offer the ultimate combination of power and propulsion for maximum speed.