Today we’re taking a little walk down memory lane to what is possibly the best running advertising campaign that ever happened: the Adidas “Runners, yeah we’re different” campaign.
This series of 11 ads ran in 1999 to 2000 and 16 years later, they are still relevant, still hilarious and still an accurate depiction of classic runner behaviour.
The reason this campaign was so successful was that it showed Adidas had an understanding of the sport and of the ordinary runner. The 11 images really have it all: Snot rockets? Check. Taping up the nipples? Check. Changing in public? Check. Peeing in bushes? Check.
If you think this old Adidas campaign is funny, congratulations– you are a true runner.