Sharon Lokedi’s New York City Marathon win a “major” victory for Under Armour

One thing Sharon Lokedi of Kenya and her sponsor, Under Armour, have in common is they both came into the 2022 New York City Marathon as underdogs. Lokedi, a standout collegiate athlete in the NCAA at the University of Kansas, was making her marathon debut in NYC, but since turning pro in 2019, she did not have a breakthrough performance on her resume. And every major marathon since Des Linden at the Boston Marathon with Brooks in 2018 has been won by an athlete wearing either Nike, Adidas or Asics.

On Sunday, the two made history together. Lokedi became only the second woman to win NYC in her marathon debut, following in the footsteps of her Kenyan compatriot Tegla Loroupe, who won in 1994. Lokedi was the first athlete to win an Abbott World Marathon Major wearing a pair of Under Armour shoes.

The shoes she wore were a World Athletics-approved prototype of the new iterations of the Flow Velociti Elite—a shoe designed for 10K and half marathon distances to help you move forward with speed and efficiency.

Designed as a contender to rival the top competitors in the market, the Flow Velociti Elite is for runners who need a balance of flexibility and cushioning in their racing shoes. Every stride with the Velociti Elite is amplified by a full-length carbon-fibre plate sandwiched in a soft midsole foam, which compresses and springs back for added lift and energy return, delivering an explosive lift-off.

The UA Flow Velociti Elite comes in at 212 grams and has an 8 mm offset. 

When Lokedi signed with Under Armour after winning the 10,000m at the 2019 NCAA Championships, they promised her top-of-the-line footwear development and innovation, to set her up for success.

“It’s an honour to be the first Under Armour athlete to win a major marathon,” said Lokedi. “I am so grateful to be a part of a brand that builds and supports their athletes to be the best they can be.”

She currently trains in Flagstaff, Ariz., under the direction of coach Stephen Haas and Pat Casey with the UA Misson Run Dark Sky Distance Project.

In 2020, when the group was founded, Haas and Casey worked with Under Armour to build a team of athletes who could train with Lokedi. Although she has resided in the U.S. since 2014, she holds Kenyan citizenship and competed at Kenyan Olympic Trials in 2021 (finishing seventh in the 10,000m).

The new variation of the UA Flow Velociti Elite will hit the Canadian market with limited availability on UA.com in the spring of 2023.