Sports fans around the world are eagerly awaiting the return of a regular sports schedule, and as Gatorade‘s new “Ready to Play Anything” campaign shows, the athletes are, too. The company’s latest ad features many high-profile athletes, including Olympic hurdler Sydney McLaughlin, and they all deliver the same message: they want to compete again. The ad shows McLaughlin and her fellow Gatorade-sponsored athletes engaging in a number of different sports, from tennis to hockey and even fencing, showing that they don’t care what they play, just as long as they can play something.
The ad is just 30 seconds long, and with several athletes featured — including the likes of MLB star Bryce Harper and NBA phenom Zion Williamson — they each only received a few seconds of screen time. McLaughlin can be seen hurdling toward the camera while cradling a football. “Put me in, Coach,” she says. McLaughlin is a 2016 Olympian and silver medallist in the 400m hurdles.
The short commercial is just the first part of the “Ready to Play Anything” campaign. The athletes have been tweeting using the hashtag #ReadyToPlay, and many of them will be featured in a Gatorade TikTok Challenge. In the coming weeks, there will also be a #ReadyToPlay Snapchat filter which will allow users to engage in an augmented reality experience and see into the lives of the featured athletes.
“As athletes, our passion for the sport and thrill of competing is what we live for and I’m so ready to get back on the track,” McLaughlin says. “Gatorade’s new campaign is about the love of sports and how athletes are willing to try pretty much any sport right now.” The company hopes that the campaign will inspire athletes everywhere, regardless of their levels, and to encourage them to be ready for the day their sports return.