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The IOC launches international “Stronger Together” campaign

The first video features past, present and future Olympians including Andre De Grasse and Usain Bolt

June 23 is Olympic Day, a day that coincides with exactly one month to go before the start of the Tokyo Olympic Games. To mark the occasion, the International Olympic Committee (IOC) has launched the “Stronger Together” global campaign which celebrates the individual journeys of athletes as they prepare for the Tokyo Games.

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The debut film for the campaign features past, present and future Olympians, including Usain Bolt, Naomi Osaka, Andre Degrasse, Yusra Mardini and Nyjah Houston. Tony Hawk is also present, representing the skateboarding community as the sport enters into its first-ever Olympic Games.

“The Stronger Together campaign represents the strength of the human experience, reminding people around the world what we can accomplish when we’re united,” says IOC Digital Engagement and Marketing Director Christopher Carroll. “The Olympic Games Tokyo 2020 will celebrate the spirit of the athletes of the world who have shown incredible resilience in their journey to Tokyo 2020.”

In the coming weeks, the IOC will be delivering a set of activations including physical workouts and live chats with elite athletes, as well as tips on wellbeing and mindfulness to invite people around the world to “Get Stronger for the Games.” To kick things off, the organization will be interviewing Usain Bolt tomorrow, June 23 at 1 p.m. ET.

To learn more about the campaign, head over to olympics.com.

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