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These fitness brands are offering support during COVID-19

Running companies are doing their part during the coronavirus outbreak

The coronavirus outbreak has forced many businesses to shut their doors and caused a lot of generalized anxiety, about the virus itself as well as the economic fallout. These are difficult times for everyone, whether they’re directly affected by COVID-19 or not, and a few running and fitness gear companies have stepped up to help employees, healthcare workers and charities.

Donating to the cause

Both Nike and Under Armour have announced that they will be donating funds to help communities that have been most affected by the coronavirus outbreak. Nike says it will donate over $15 million to several causes, including local foundations in Oregon and global COVID-19 response organizations.

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Under Armour released a statement saying it will donate $1 million to Feeding America to help with “hunger relief efforts as a result of current school closures and quarantines.” The company will also donate another $1 million to Good Sports, a company which provides youth sport leagues with the necessary equipment, footwear and apparel.


Hoka One One announced that they will be providing 5,000 pairs of shoes to healthcare professionals working on the frontlines during COVID-19, adding to the list of companies who are helping in many different ways during this global health crisis.

Mask and gown production

There is a shortage of masks and other protective equipment for frontline workers in healthcare, and New Balance announced on Friday that the company has started manufacturing masks and delivering them to hospitals in the U.S. According to a statement released by New Balance, the brand’s Lawrence, Mass., factory has begun producing prototype face masks, and the company hopes to expand the operation to other New England factories as well.

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The Canadian outdoor fitness brand Arc’teryx has also joined the cause to help support frontline workers. The company announced plans to produce 30,000 medical gowns that will be provided to healthcare workers across the country. They worked closely with health authorities to create gowns that will have the highest safety standards for workers.

Photo: Arc’teryx

Continuing to pay employees

The Oregonian reported that Columbia Sportswear Company CEO Tim Boyle has limited his salary to $10,000 a year (he earned $3.3 million in 2018), and other company executives have voluntarily taken 15 per cent reductions in pay.

The company will continue to pay employees, however—even those who work at Columbia retail stores, which have been closed during the outbreak. Brooks announced it will also continue to pay all employees while stores are closed.