The coronavirus outbreak has forced many businesses to shut their doors and caused a lot of generalized anxiety, about the virus itself as well as the economic fallout. These are difficult times for everyone, whether they’re directly affected by COVID-19 or not, and a few running and fitness gear companies have stepped up to help employees, healthcare workers and charities.
We are pledging up to $2M to support communities impacted most by COVID-19 pandemic; $1M to @FeedingAmerica and up to $1M to @GoodSportsInc through a 30-day Healthy at Home fitness challenge on UA’s apps, @MyFitnessPal and MapMyRun. #TheOnlyWayIsThrough https://t.co/LFPpXrnffv
— Under Armour (@UnderArmour) March 19, 2020
Donating to the cause
Both Nike and Under Armour have announced that they will be donating funds to help communities that have been most affected by the coronavirus outbreak. Nike says it will donate over $15 million to several causes, including local foundations in Oregon and global COVID-19 response organizations.
Under Armour released a statement saying it will donate $1 million to Feeding America to help with “hunger relief efforts as a result of current school closures and quarantines.” The company will also donate another $1 million to Good Sports, a company which provides youth sport leagues with the necessary equipment, footwear and apparel.
Hoka One One announced that they will be providing 5,000 pairs of shoes to healthcare professionals working on the frontlines during COVID-19, adding to the list of companies who are helping in many different ways during this global health crisis.
We give thanks to all the community heroes helping keep us safe. Tag a hero in your community you'd like to thank below. 📸 Carlos Siqueiros pic.twitter.com/6A4yKFU0PX
— hokaoneone (@HOKAONEONE) April 14, 2020
Mask and gown production
There is a shortage of masks and other protective equipment for frontline workers in healthcare, and New Balance announced on Friday that the company has started manufacturing masks and delivering them to hospitals in the U.S. According to a statement released by New Balance, the brand’s Lawrence, Mass., factory has begun producing prototype face masks, and the company hopes to expand the operation to other New England factories as well.
All hands on deck. Our U.S. factories are working to develop, manufacture and deliver facial masks to the hospital community.
— New Balance (@newbalance) March 28, 2020
The Canadian outdoor fitness brand Arc’teryx has also joined the cause to help support frontline workers. The company announced plans to produce 30,000 medical gowns that will be provided to healthcare workers across the country. They worked closely with health authorities to create gowns that will have the highest safety standards for workers.
Continuing to pay employees
Columbia has been in business since 1938 and has weathered many storms by keeping our focus on the well-being of consumers, employees and the larger community. https://t.co/TGABBKxvO9 pic.twitter.com/R2Ydny3fK4
— columbia1938 (@Columbia1938) March 28, 2020