Vancouver run specialty store to launch run NFTs
Vancouver Running Co. is teaming up with digital studio OddFutur3 to launch Run As You Are NFTs
An independent run specialty retailer out of Vancouver is taking an unusual approach to reconnecting runners to the sport they love; it’s creating running NFTs (non-fungible tokens).
What are NFTs?
An NFT is a collectible asset (like a digital version of a rare hockey card, for example), which represents art, music, games or sport with an authentic certificate created by the blockchain. Each NFT is unique and cannot be forged or duplicated. NFTs can be exchanged or bought using popular cryptocurrencies such as Bitcoin or Ethereum.
Vancouver Running Co. is launching a collection of 5,102 unique running NFTs for the community, which can be purchased using Ethereum or ‘minted’ at a later date. For the initial release, Vancouver Running Co. will allow people to mint directly on the RAYA website. A maximum of two NFTs will be available for each person.
What do these NFTs represent?
Running is a form of movement shared by millions around the world. We run for mental clarity, health, space and balance in our lives. Running embraces all who choose to take part. When running, no one cares about race, ethnicity, sexual orientation, personal esthetic, or whether you prefer trails, roads, short distance, or long distance.
The RAYA NFT Project is the product of Vancouver Running Co.’s many years in specialty run retail. It embraces a colourful collection of unique characters and how all runners share the same passion but have a different story. These NFT characters will allow runners to be silly or serious through digital representation.
According to their announcement, the purpose is to bring happiness to every runner through Run As You Are NFTs. “We want to inspire you to embrace your uniqueness and embody who you are as a runner and person.”
Although the launch date has not been announced, it will feature many exciting events and milestones for all Run As You Are NFT holders, including perks, benefits and the first-ever marathon in the metaverse, a virtual-reality space in which users can interact with a computer-generated environment and other users.
You can find out more about Vancouver Running Co. Run As You Are project here.
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