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Kilian Jornet launches his new brand, NNormal

Jornet has made his big announcement, partnering with a Spanish fashion-footwear company Camper to launch his new brand

Hardrock 100

World-famous mountaineer and professional trail runner Kilian Jornet has made his big announcement, partnering with the Spanish fashion-footwear company Camper to launch his new brand NNormal: an outdoor sportswear brand, designed and tested between the coasts of Mallorca, Spain and the fjords of Norway. The first products to be featured will be footwear for trail running and hiking.

NNormal’s first products will be launched this fall, with the mission of creating gear and products that are functional, built to last and oriented around performance. The idea behind this came from a combination of Jornet’s roots growing up outside Barcelona, and his life now in Rauma, Norway. 

All the outdoor products that will be released in the fall were designed in Mallorca and tested in Norway. The first NNormal product will be launched in fall 2022 across Europe and North America via nnormal.com and at independent outdoor and running stores. 

Jornet has won almost all of the major ultramarathons, such as the Ultra-Trail du Mont-Blanc (UTMB) and the Hardrock 100, multiple times, and he has set course records at both; in 2011 he won the Western States 100. The Spanish runner also has an impressive mountaineering background, with multiple FKTs in the Alps and other speed ascents during his Summits of My Life book project.

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