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Reid Coolsaet signs with Salomon

One of Canada's all-time great marathoners solidifies his move to the trails with this new sponsorship

Photo by: Andre Morgan

Since making the jump from the roads to the trails, Canada’s Reid Coolsaet has already begun making a name for himself and brands have taken notice. The two-time Olympian announced Thursday he had signed a sponsorship agreement with Salomon heading into the 2022 ultra-trail racing season.

Photo: Maxine Gravina

Reid Coolsaet: Lessons from an Olympic marathoner turned ultra trail runner

Coolsaet is one of Canada’s most successful distance runners. He represented Canada twice in the Olympic marathon (London 2012 and Rio 2016) and has competed on the track at multiple World Championships and international competitions. In 2011, he ran the second-fastest marathon by a Canadian athlete at the time, finishing third in the Toronto Waterfront Marathon with a time of 2 hours, 10 minutes, 55 seconds. Today, he still holds the fifth-fastest Canadian marathon time in history.

Even after his Olympic days had come to a close, Coolsaet continued his career, turning his attention to master’s records. In June 2020, he ran 14:39 over 5K for the Canada Running Series virtual Spring Run-Off, breaking the Canadian M40 5K record of 14:42 held by Steve Boyd. His time was not ratifiable, but demonstrated he was still competitive in the sport.

Recently, he’s pivoted yet again, this time to the ultra-trail running scene. In August 2021, he won his debut ultra-trail race, placing first at the Quebec Mega Trail 110K in 14:24:16 despite taking a wrong turn and running 10K more than the rest of the field. Thanks to his partnership with Canadian company Stoked Oats, he was granted entry to this year’s Western States Endurance Run, and will be lining up in Olympic Valley, California on June 25.

Reid Coolsaet pre-race.

Reid Coolsaet to run Western States

“We are thrilled to announce that Reid Coolsaet is joining our Salomon Canada elite running team,” says Sr. Marketing Manager at Salomon Canada Virginie Murdison. “Reid is a prominent figure in the Canadian running scene, a well-regarded coach, and exemplifies Salomon’s values of inclusivity, clean sport, encouraging every individual to get outside and play. We are excited to partner with Reid as he takes on new adventures on and off the trails.”

Running fans across the country have been excited to see Coolsaet back on start lines (and podiums), and with this new sponsorship, Canadians everywhere will be excitedly waiting to see what he does next.