We all have our reasons for hitting the trails. For Michael Cameron, his ‘why’ is to put a stop to Gender Based Violence (GBV). On September 29, Cameron will host the third annual Ignore No More–Run for Respect trail run in Goldbar Park, Edmonton. Choose from a 3K family friendly route or a more challenging 10K route. The event brings awareness and discussions around men’s roles in the prevention of GBV.
The trails provide opportunities for honest discussions, and the Ignore No More trail run is to help ignite these discussions about GBV. Research has shown the importance of including men and boys in initiatives to end GBV. Athletes of all genders are invited to participate, race, volunteer, and help raise awareness about healthy masculinity in a safe and positive environment.
Cameron co-founded Ignore No More Run for Respect after his girlfriend was murdered by an ex-boyfriend. Since then, he has designed programs for men to help eradicate violence against women. He and his partner Michelle de Bruin have created the Ignore No More Run for Respect as one of the initiatives to keep the conversations going.