Skechers signs deal to sponsor LA Marathon

Meb Keflezighi, the 2014 winner, passes the trophy to 2015 champion Lelisa Desisa.
Meb Keflezighi, the 2014 winner, passes the trophy to 2015 champion Lelisa Desisa.
Meb Keflezighi, the 2014 winner, passes the trophy to 2015 champion Lelisa Desisa.

Skeckers Performance has signed a sponsorship deal agreement with the Los Angeles Marathon, the city’s largest running event.

The deal brings together two companies which are both based in Los Angeles and means the title sponsor will also have an athlete likely towards the front of the Olympic Trials in the city wearing their shoes. Meb Keflezighi, the 2014 Boston Marathon champion, will race the US Olympic trials in February, one day before the LA Marathon. Keflezighi is sponsored by Skechers, one of the country’s few high-profile athletes.

“Much like the City of Los Angeles itself, Skechers is an iconic, global, and stylish brand and we are extremely pleased to announce this new partnership on the Skechers Performance Los Angeles Marathon,” said LA Marathon chief executive Tracey Russell. “Skechers has achieved prominence across the global endurance sports market and we look forward to delivering a world-class marathon experience together here in Los Angeles and to collaborating on exciting new initiatives across the U.S. and around the world.”

The LA Marathon will held on Feb. 14, 2016. Registration opens Tuesday, Sept. 1.

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