Millennial Running Study sheds light on why a generation runs

September 23rd, 2016 by Dan Way | Posted in Health & Nutrition, Runs & Races, The Scene | No Comments »

Over 15,000 millennials–73 percent of whom were female–took part in the two part study which examined the demographics, motivations and behaviours of an entire generation of runners. Respondents were first asked to identify as […]


Who’s wearing wearable tech?

January 29th, 2015 by Scott Leitch | Posted in Equipment, Running for Weight Loss, Running Gear | No Comments »

Wearable tech might not be so great at helping people get healthy. Recent surveys have found that, though a major, expanding industry, wearable tech isn’t as popular among those who would benefit most from […]


Running participation jumps as demographics continue to shift

July 15th, 2014 by Scott Leitch | Posted in Uncategorized | No Comments »

More and more people continued taking up running on a regular basis in 2013 and overall demographics continued shifting more female. According to the more recent State of the Sport report, in 2012 there were […]