The famed Western States 100 ultramarathon starts in Squaw Valley, Calif., near a river, some roads and several ski lodges of the same name, which many have found troubling for its racist and sexist roots. The area is also known as Olympic Valley, as it was the site of the 1960 Olympics, but for years, locals and tourists have all called it by its other name. It was recently announced that this will soon change, as owners of the Squaw Valley Alpine Meadows ski resort have finally decided to drop that title.
— Craig Thornley (@lord_balls) August 25, 2020
“With the momentum of recognition and accountability we are seeing around the country, we have reached the conclusion that now is the right time to acknowledge a change needs to happen,” said Ron Cohen, the president and COO of Squaw Valley Alpine Meadows. “We have to accept that as much as we cherish the memories we associate with our resort name, that love does not justify continuing to use a term that is widely accepted to be a racist and sexist slur.” Cohen went on to say the resort will find a new name to “reflect our core values, storied past and respect for all those who have enjoyed this land.”
The Western States 100 starts right at the ski resort and travels 100 miles southwest to Auburn, Calif. Race director Craig Thornley tweeted the statement from Cohen and his team, adding, “It’s really gonna happen.” Thornley’s tweet received mixed reviews from his followers, with some people saying the name should have been changed long ago, while others seem to think it’s fine the way it is. As a member of the Washoe Tribe (a Native American tribe with origins near Lake Tahoe), Helen Fillmore, told a local radio station in July, when she is around people discussing the local resort, all she hears are racial slurs.
“All of a sudden people are asking if you ski and telling you about how they’re going to go ski, racial slur. ‘Let’s go ski, racial slur,’” Fillmore said. “People don’t even think twice about how that word is impacting the person they’re talking to.” The dropping of the resort name will be welcome news to Fillmore and other members of the Washoe Tribe, although they have had to wait a long time for this change. The resort’s new name will be released in early 2021, and officials say it will begin to be implemented after the 2020/2021 ski season, meaning that by June, when the Western States 100 is set to be held, the race’s start should be at a newly-named location.