The women’s 100-mile world record holder, Camille Herron, announced on social media today that she is parting ways with her longtime sponsor, Hoka, and beginning a partnership with a major brand new to the ultra-trail community in 2023.
“The end of 2022 marks the end of my journey representing Hoka. Thank you for all the wonderful support,” Herron wrote on her Instagram. “My time with the brand has been some of the best years of my career, and it is a testament to the harmony and happiness I have felt while representing Hoka.”
The 2022 season was eventful for the 41-year-old ultrarunner from Norman, Okla. She set 12-hour and 100-mile world records on the track and road and became the 117th runner and the youngest female ever to reach the 100,000 Lifetime Miles club.
She is also the first and only woman to run under 13 hours for 100 miles, exceed 150 km for 12 hours and reach 270 km over 24 hours.
2022 is the end of my journey representing @hoka . Thank you for all the wonderful support 🤗💙. These have been some of the best years of my career.
In 2023 & beyond, I’m beginning a partnership with a major brand that will be new to Ultra/Trail!
— Camille Herron (@runcamille) December 29, 2022
Herron plans to announce her new sponsor in mid-January, but she gave her fans a hint, stating that she was presented with a dream opportunity to partner with a major brand that will be new to the ultra-trail community. “Right now is the time for brands to get behind, support and elevate women in a significant way, and I am excited about all the possibilities to come from this new collaboration,” Herron wrote.
Many major running brands, such as Nike, New Balance and Adidas, have already dipped into the ultra-trail scene. Two running brands with strong records of empowering women in sport are Puma and Lululemon, neither of which has really dipped into the ultra-trail scene yet.
Herron said on her Instagram that the news will come in a few weeks.