Are jean shorts back? This French running brand seems to think so

When you think of comfortable running clothing, sleek, moisture-wicking fabrics and lightweight designs probably come to mind—something practical for summer heat and adaptable for spring or fall. However, French clothing brand Satisfy Running is pushing a new trend that’s turning heads in the running community: running in jean shorts (or as they’re called in Canada, “jorts”).

The origins of this unconventional running trend began on X earlier this month when a user tweeted a photo of the shorts on the website. The tweet quickly went viral, amassing more than 80,000 views, and Satisfy Running reaped the benefits, selling out of their PeaceShell™ 5-inch inseam Digital Denim shorts in no time. High-fashion running gear does come at a cost, though—the shorts are listed for CAD $290, likely making them the most expensive pair of run shorts in your wardrobe.

Contrary to their appearance, the shorts are not made of denim. Instead, they are 100 per cent polyester and feature a digital print inspired by a classic pair of vintage Levi’s Orange Tab 517 jeans. They are equipped with two front side pockets and a zippered sweatproof back pocket for gels, keys and cards, seamlessly combining fashion with function and adding a bit of “denim” flair to the sport.

If you want to turn heads and make a statement, running in jorts is certainly the way to do it. Jean shorts are synonymous with casual comfort and a laid-back vibe, and wearing them for a run adds a fun twist to the typical athletic look. Plus, they offer a nostalgic nod to chill summer days and carefree adventures. Now, we just need a country to adopt these trendy shorts for their team uniform at the Olympic Games.