Canada Running Series and Lululemon join forces for Toronto Waterfront 10K
The Canadian athletic apparel retailer becomes the title sponsor of the Toronto Waterfront 10K.
Canada Running Series and Lululemon have partnered for the Toronto Waterfront 10K, one of the top late-spring road races on the Ontario circuit. Lululemon is the new title sponsor for the June 17 race that runs through the heart of Toronto.
RELATED: Under Armour becomes title sponsor of Vancouver’s Eastside 10K.
In the leadup to the mid-June race, participants will get the chance to take part in an eight-week training program at the Canadian athletic apparel retailer’s Queen Street and Cumberland Street locations. The Queen Street store will also host yoga and recovery programs.
Lululemon is the official retailer and apparel partner of the event.
BOOM! THRILLED to announce @lululemon will be new title sponsor of lululemon Toronto Waterfront 10K! Reg opens 10am tomorrow toronto10k.ca pic.twitter.com/YJmUCn1iZd
— alan brookes, CRS (@alnbrookes) April 10, 2017
Eric Gillis and Krista DuChene, both Olympians for Canada in Rio, are the defending Toronto Waterfront 10K champions. (Gillis won a second 10K that day, in a different city.) The 2017 Toronto Waterfront 10K is the second year that the race will be held under that name; the event was previously referred to as the Yonge Street 10K.
Today’s announcement is the latest in Lululemon’s growing presence in the running scene. Earlier this year, the company teamed up with Strava for the Lululemon 40 | 80 Challenge which encouraged runners to hit either 40K or 80K over the span of two weeks.
Registration for the 2017 Toronto Waterfront 10K reopens on April 11 (10 a.m. EDT) and 5,000 spots will be up for grabs. The 2017 Canada Running Series circuit kicked off this past Sunday at the Race Roster Spring Run-Off in Toronto. The next event in the series is the Banque Scotia 21k de Montreal on April 22-23.
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