Under Armour to become title partner of Toronto 10K

Canada Running Series (CRS) announced Wednesday that Under Armour will be taking over the title partnership of the Under Armour Toronto 10K (formerly the Toronto Waterfront 10K). Under Armour will also continue its title partnership of the Under Armour Eastside 10K in Vancouver.

Under Armour will outfit volunteers, event staff and the pacer program with footwear and apparel. As part of the partnership, MapMyRun will provide Under Armour Toronto 10K and Under Armour Eastside 10K participants with access to leading strength, training and stretching programs before each race. 

“We are thrilled to welcome Under Armour to the title sponsor position of the Under Armour Toronto 10K. Through the Under Armour Eastside 10K, the brand has been empowering athletes in Vancouver since 2017,” says Charlotte Brookes, national event director at CRS. “We can’t wait for Under Armour to bring its product innovation to Toronto’s picturesque waterfront and introduce exciting new energy to the Under Armour Toronto 10K.”

As part of Under Armour’s dedication to making sport accessible to all youth, all fundraising at the Under Armour Toronto 10K will go towards KidSport Toronto. KidSport supports children who need financial assistance with sport registration fees and equipment costs.

“Under Armour believes everyone deserves the opportunity to engage in sports. That’s why, earlier this year, we made a long-term commitment of our resources, focus and energy to help break down barriers that limit access to sports across the globe, says Flynn Burch, director of global community impact at Under Armour.

“Recognizing cost as one of the greatest barriers around the globe and specifically impacting one in three youth in Canada, we were impressed by the work of KidSport and excited to partner to provide more opportunities for young people in sports across the country.”

Registration for the 2023 Under Armour Toronto 10K will open on Tuesday, Nov.22, with the race taking place on Saturday, June 17. The 2023 Under Armour Eastside 10K is scheduled for September, and registration will be open on Dec. 6.

To register or to learn about Canada Running Series events, head here.

You can learn about KidSport here and find more information on Under Armour here.