Over 15,000 millennials–73 percent of whom were female–took part in the two part study which examined the demographics, motivations and behaviours of an entire generation of runners. Respondents were first asked to identify as […]
Wearable tech might not be so great at helping people get healthy. Recent surveys have found that, though a major, expanding industry, wearable tech isn’t as popular among those who would benefit most from […]
What motivates runners to line up on race day differs by ability level, according to new research. Although it may seem unsurprising, runners who finish towards the front of the pack in 5K events […]
February 13th, 2014 by Scott Leitch | Posted in Uncategorized | No Comments »
Bad news for sports apparel companies: the 18-24 demographic don’t seem very susceptible to recognizing sports apparel brand sponsorships. A survey of 1,941 individuals in the 18-24 age group conducted by One Poll in […]
A life of endurance running will significantly reduce your chance of Type 2 diabetes. A Finnish study published in Diabetologia found that former elite athletes have their chances of developing Type 2 diabetes reduced […]
August 8th, 2013 by Michal Kapral | Posted in Uncategorized | No Comments »
Just over half of Americans would rather lose $1,000 than gain 20 pounds, according to the International Food Information Council Foundation 2013 Food & Health Survey.