Millennial Running Study sheds light on why a generation runs

September 23rd, 2016 by Dan Way | Posted in Health & Nutrition, Runs & Races, The Scene | No Comments »

Over 15,000 millennials–73 percent of whom were female–took part in the two part study which examined the demographics, motivations and behaviours of an entire generation of runners. Respondents were first asked to identify as […]

Who’s wearing wearable tech?

January 29th, 2015 by Scott Leitch | Posted in Equipment, Running for Weight Loss, Running Gear | No Comments »

Wearable tech might not be so great at helping people get healthy. Recent surveys have found that, though a major, expanding industry, wearable tech isn’t as popular among those who would benefit most from […]

Study: Motivations vary by ability

August 5th, 2014 by Scott Leitch | Posted in Health & Nutrition | No Comments »

What motivates runners to line up on race day differs by ability level, according to new research. Although it may seem unsurprising, runners who finish towards the front of the pack in 5K events […]

Young adults don’t recognize brand sponsorships

February 13th, 2014 by Scott Leitch | Posted in Uncategorized | No Comments »

Bad news for sports apparel companies: the 18-24 demographic don’t seem very susceptible to recognizing sports apparel brand sponsorships. A survey of 1,941 individuals in the 18-24 age group conducted by One Poll in […]

Study: former endurance athletes much less likely to develop Type 2 diabetes

November 21st, 2013 by Scott Leitch | Posted in Health & Nutrition | No Comments »

A life of endurance running will significantly reduce your chance of Type 2 diabetes. A Finnish study published in Diabetologia found that former elite athletes have their chances of developing Type 2 diabetes reduced […]

Almost half of Americans would rather gain 20 pounds than lose $1,000: survey

August 8th, 2013 by Michal Kapral | Posted in Uncategorized | No Comments »

Just over half of Americans would rather lose $1,000 than gain 20 pounds, according to the International Food Information Council Foundation 2013 Food & Health Survey.