Home > The Scene

Brooks Running donates $100,000 to the Equal Justice Initiative

The running brand has already donated $100,000, and it plans to give even more between now and June 7

Brooks Running has donated $100,000 to the Equal Justice Initiative (EJI), and the company has pledged an extra dollar for every person who signs up to run with Brooks for Global Running Day (with a cap on the total donation of $250,000). The EJI is a non-profit that works to “end mass incarceration, excessive punishment and racial inequality.” Brooks’ decision to pledge this money comes after days of protests and riots across the U.S. and the world following the death of George Floyd, a black man who was murdered by a police officer in Minneapolis on May 25.

Global Running Day

Global Running Day landed on June 3 this year, but Brooks has extended the event a few extra days, and it won’t end until June 7. The event was organized by Brooks as a way to raise money for the EJI, and it’s free to sign up. It’s not a race, there are no rules or rankings and participants can run as far as they like, whether that’s 1K or 100K. It’s really just an easy way to help fund a good cause. It takes less than a minute to sign up for the run, and every new registrant adds to the total donation that Brooks will send to the EJI. To register for the Brooks Global Running Day event, go to the company’s website.

RELATED: Nike’s ‘For once, Don’t Do It’ video draws support from Brooks, Adidas

The Equal Justice Initiative

The EJI was founded in 1989, and it provides legal representation to individuals who cannot afford it, people who have possibly been wrongfully convicted and anyone who may have been denied a fair trial. According to the EJI website, the non-profit has “made eliminating racial bias and discrimination against the poor a central feature of our work and have won major legal reforms and secured relief, release or reduced sentences for over 140 condemned people on death row.” For more information on the EJI, click here.