IAAF gets a new brand identity
After one final world championships under the IAAF banner, the organization will be known as World Athletics
The global governing body for athletics unveiled a new name and brand identity at the 217th IAAF Council meeting in Monaco today. According to a report on ABC news, the organization will be known by its new name, World Athletics, in October, after this year’s world championships in Doha.
IAAF unveils new name and logo. pic.twitter.com/Fz4lNjhutW
— World Athletics (@WorldAthletics) June 9, 2019
The IAAF, which stands for International Association of Athletics Federations, was founded in 1912 as the International Amateur Athletic Federation. The name was changed in 2001 to reflect the professional status of many athletes.
RELATED: IAAF reports 21 world records set in 2018
https://www.instagram.com/p/Bycq-P-DH07/
According to the report, IAAF president Seb Coe says the new branding was designed to attract a younger audience.
Check out the latest buyer's guide:
