Adidas Strides Into Energy-Return Running Shoe Market With Springblade

Adidas has announced the launch of a new running shoe, the Springblade, on Aug. 1 with individually tuned blades engineered to propel runners forward. The company promises its $200 shoe will deliver one of the most effective energy returns in the industry.

The Springblade midsole features 16 forward angled blades made out of a high-tech polymer, designed to react instantaneously to any environment, compressing and releasing energy to create an efficient push-off, delivering a “spring-like” feel.

“Springblade’s progressive look and blade technology are radically different than any running shoe ever created,” said James Carnes, global creative director of performance at Adidas. “At the same time, adidas’ goal is to create a beautiful performance shoe designed to be simple and intuitive. Every aspect of Springblade is engineered to reflect extensive athlete insights to help make them better.  For design inspiration, we drew upon everyday objects that deliver explosive energy return – everything from springboards to pole vaults and motorcycle suspensions.”

Each blade is precisely tuned in geometry, thickness and position for each phase of a runner’s stride to provide support and a full range of movement.