Hundreds chase Kendrick Lamar 5K through Hollywood

Reebok managed to get hundreds of Los Angeles hip hop fans to hit the streets for a 5K run through Hollywood last Wednesday.

The company, in a promotion for the company’s revamped Reebok Pump line, hosted a 5K run through the streets of Los Angeles behind a flatbed truck carrying Kendrick Lamar. The event was the rapper’s first live performance since the March 16 release of his Billboard 200-topping album To Pimp and Butterfly.

The rapper has been one of the top artists in recent months and his barely-promoted album smashed online streaming records, the new record amassing nine million listens in a single day.

9pm. meet me here. 8950 Sunset Blvd. 930pm. meet me here. 8466 Melrose Ave.

— Kendrick Lamar (@kendricklamar) March 25, 2015

The event was promoted by a single tweet from Lamar the evening before the run with a time and address. There was no mention of what was being held. Fans found the artist on the truck with a band which began driving slowly, forcing fans to run if they wanted to keep up.

The rapper was wearing the new ZPump Fusion shoes. Last year he was featured in a Reebok commercial.

The new album was accidently released one week earlier than originally anticipated. The planned release date of March 23 would have been two days before the 5K event has there not be a mix-up by Interscope Records resulting in an early release on iTunes and Spotify.